The Marketing Manager

question 177

Multiple Choice

The marketing manager:

• A) Must make independent decisions and assemble them into a marketing mix.
• B) Must creatively blend the four Ps so the firm develops the best mix for the target market.
• C) Must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager.
• D) Must make sure that each marketing mix decision works well with the others.
• E) All of these alternatives are correct.

Comprehend the repatriation process and its importance for expatriates.

Analyze the composition and significance of multinational and multicultural teams.

Understand the essential components and objectives of training programs for international assignments.

Understand the phenomenon of culture shock and its impact on expatriates.

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Definitions:

Extended Families

Families in which not only parents and their children but other kin—grandparents, cousins, nieces and nephews, or more distant family relations—share a household.

Allocaregiving

Child care and protection provided by group members other than the parents, usually other relatives.

Exosystem

Part of Bronfenbrenner's ecological systems theory, referring to the wider societal systems that do not directly involve the individual but still have an indirect impact on them.

Family Structure

The social organization of a family. Most commonly, the structure is nuclear or extended.