Which of the 4Ps in the Marketing Mix Is Most

question 133

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the warranty that comes with a new digital camera?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

Normative Influence

The process of using others to determine how to fit in.

Chameleon Effect

The unconscious mimicry of the gestures, behaviors, or expressions of others in social situations, often to create social rapport.

Conformity

The phenomenon whereby an individual alters his or her beliefs, attitudes, or behavior to bring them in accordance with those of a majority.

Participant

An individual who takes part in something, especially in a study, experiment, or survey, contributing data or insights.