Regarding Our MACRO-Marketing System

question 134

Multiple Choice

Regarding our MACRO-marketing system:

• A) marketing makes people materialistic by creating "false values."
• B) advertising generally raises prices and wastes resources.
• C) marketing tries to satisfy "unwanted demand" rather than "genuine wants."
• D) satisfying consumer needs and wants is a dynamic, on-going process.
• E) None of these alternatives is correct.

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Definitions:

Moral Hazard

A situation where one party is more likely to take risks because the consequences of their actions are partly borne by others.

Straight Salary

A fixed amount of pay given to an employee, not dependent on the hours worked or performance.

Over Insure

The condition of having insurance coverage that exceeds the value of the insured item or risk, leading to unnecessary higher premium costs.

Deductible

A sum specified in an insurance policy that the insured individual must pay before being compensated for a claim; deductibles reduce moral hazard.