Many Internet Sites, Such as Autobytel

question 155

Multiple Choice

Many Internet sites, such as Autobytel.com and Edmunds.com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it?

• A) Consumers shouldn't use it because it gives them an unfair advantage over car dealers.
• B) Consumers have a responsibility to use the information and be smarter customers.
• C) Consumers can use it, but should not feel a responsibility to do so.
• D) Consumers should not trust any information they receive from any source except the government.
• E) None of these alternatives is correct.

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Definitions:

Internet Advertising

A form of marketing and advertising which uses the internet to deliver promotional marketing messages to consumers.

Outdoor Advertising

Marketing efforts that utilize public spaces, such as billboards, posters, and digital screens, to convey promotional messages to consumers.

Direct Marketing

A type of advertising that allows businesses to communicate straight to the customer, with advertising techniques including mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters.

Product Placement

A marketing tactic where branded goods or services are placed in a context usually devoid of advertisements, such as movies, TV shows, or news programs.