In a Marketing Plan, Which of the Following Would Not

question 71

Multiple Choice

In a marketing plan, which of the following would not be included in the Promotion area?

• A) Advertising.
• B) Packaging.
• C) Personal selling.
• D) Sales promotion.
• E) Publicity.

---

Definitions:

Accelerating Expenses

Expenses that increase at a faster rate than usual, often outpacing revenue growth.

Channel Stuffing

A practice where a company inflates its sales and earnings figures by deliberately sending retailers along its distribution channel more products than they can sell to the end-user.

Earned Revenue

Income a company receives from its business activities, such as sales of goods or services, in contrast to revenue from investments or other sources.

M-form Organization

A type of organizational structure in which a company is divided into semi-autonomous units or divisions, each with its own profit responsibility.