When Evaluating the Effectiveness of the Macro-Marketing Systems of Different

question 56

Multiple Choice

When evaluating the effectiveness of the macro-marketing systems of different countries:

• A) the evaluation should be limited to basic economic objectives which are common across countries.
• B) the best approach is to see if firms are making a profit.
• C) it doesn't make sense to try to compare the effectiveness of systems for different nations that have different objectives.
• D) the evaluation should be based on how well each system satisfies consumers' needs as they-the consumers-see them.
• E) None of these alternatives is correct.

---

Definitions:

Encoding

The initial process of converting information into a form that can be stored in memory, often involving attention and understanding.

Phonemic Encoding

The process of converting verbal input into a sequence of sounds or phonemes to be stored in memory.

Visual Imagery

The mental representation and visualization of objects, scenes, or events without their direct input to the senses.

Elaboration

In learning and memory, a process involving the addition of details or expansion on an item of information.