Which of the 4Ps in the Marketing Mix Is Most

question 104

Multiple Choice

Which of the 4Ps in the marketing mix is most directly related to the selection and training of salespeople for a B2B product?

• A) Product
• B) Place
• C) Promotion
• D) Price

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Definitions:

ROM

Acronym for Read-Only Memory, a type of non-volatile storage medium that permanently stores data on personal computers and other electronic devices.

RAM

See random-access memory.

Local Vendor

A local individual or business that sells goods or services in a specific area or community.

Supply Companies

Businesses that provide materials, equipment, and supplies to consumers, businesses, or other organizations.