The Text Considers Five "Eras" of Marketing Evolution

question 165

Multiple Choice

The text considers five "eras" of marketing evolution. Which of the following shows the logical order in which these eras occur?

• A) Marketing department, production, sales, simple trade, marketing company
• B) Sales, production, marketing department, marketing company, simple trade
• C) Sales, simple trade, marketing company, production, marketing department
• D) Simple trade, production, sales, marketing company, marketing department
• E) Simple trade, production, sales, marketing department, marketing company

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Definitions:

Supervisory Costs

Indirect costs related to the salaries and benefits of supervisory staff within the production process.

Machine Hours

A measure of production activity or volume based on the number of hours machines are operating in the manufacturing process.

Idle Capacity

The portion of a company's resources or assets that are underused or not being used at all, often leading to inefficiency and increased costs.