Marie Callender Has Developed a New Brand of Frozen Dinners

question 120

Multiple Choice

Marie Callender has developed a new brand of frozen dinners to compete with the well-established brands. It probably should use a marketing mix of:

• A) exclusive distribution, skimming pricing, and persuasive advertising.
• B) intensive distribution, introductory price dealing, selective demand advertising, and a combined "push" and "pull" policy.
• C) intensive distribution, price cutting, reminder advertising, and a "pull" policy.
• D) selective distribution, penetration pricing, pioneering advertising, and a "push" policy.
• E) selective distribution, skimming pricing, selective demand advertising, and a "push" policy.

---

Definitions:

Descriptive Heading

A title or caption that gives readers an idea of the content that follows, often summarizing the main point or topic.

Major Heading

A primary title or section name in a document or presentation that introduces a significant topic or area of content.

Informative Power

The ability of information to influence or alter the understanding or behavior of an individual or audience.

Skim

To read or glance through quickly in order to grasp the main points or gist.