In a Marketing Plan, Which of the Following Would Not

question 71

Multiple Choice

In a marketing plan, which of the following would not be included in the Promotion area?

• A) Advertising.
• B) Packaging.
• C) Personal selling.
• D) Sales promotion.
• E) Publicity.

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Definitions:

Excludable

A characteristic of a good or service where it's possible to prevent individuals who have not paid for it from having access.

Television Signal

The electronic waves transmitted from a broadcast station that carry audio and visual information to televisions.

Nonrival Consumption

A characteristic of goods where one person's consumption does not reduce availability or enjoyment of the good for others.

Nonexcludable

A characteristic of a good whereby it is not possible to prevent individuals from consuming the good once it has been provided.