Marketing Managers Should Insist That IT Systems Used Be Robust

question 234

Multiple Choice

Marketing managers should insist that IT systems used be robust from a security standpoint. Which of the following is likely to be a reason for this requirement?

• A) Marketing managers are storing more personal customer data in CRM systems.
• B) Cybercrime has been on the decline over the last few years.
• C) Maintaining robust IT systems usually involves high maintenance costs.
• D) Organizations with highly secure IT systems offer better products and services than others.
• E) Customers are willing to pay more for products when organizations have secure IT systems.

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Definitions:

Egyptian

Pertaining to Egypt, its people, culture, or heritage.

Gender Differences

The distinctions in characteristics, behaviors, and roles typically associated with being male or female in a society.

Communication

The process of exchanging information, thoughts, messages, or feelings between individuals or groups through various modes or mediums.

One Up, One Down

A communication strategy in hierarchical structures where one person has a position of superiority or authority over the other.