Marketing Managers Should Insist That IT Systems Used Be Robust

question 234

Multiple Choice

Marketing managers should insist that IT systems used be robust from a security standpoint. Which of the following is likely to be a reason for this requirement?

• A) Marketing managers are storing more personal customer data in CRM systems.
• B) Cybercrime has been on the decline over the last few years.
• C) Maintaining robust IT systems usually involves high maintenance costs.
• D) Organizations with highly secure IT systems offer better products and services than others.
• E) Customers are willing to pay more for products when organizations have secure IT systems.

---

Definitions:

Genes and Chromosomes

Elements of heredity with genes being the molecular units of inheritance on chromosomes, which are long strands of DNA containing a sequence of genes.

Psychologically Disordered

Exhibiting behavior or patterns of thought that significantly deviate from societal norms or expectations, typically leading to distress or impairment.

Self-Giving

The act of voluntarily and generously offering one's time, resources, or self to benefit others without expecting anything in return.

Extraverted

Refers to a personality trait characterized by an outgoing, sociable, and energetic nature.