As Consumers Shift Their Support to Firms That Do Meet

question 111

Multiple Choice

As consumers shift their support to firms that do meet their needs,

• A) laggard businesses are forced to either improve or get out of the way.
• B) firms should focus on domestic markets and ignore international ones.
• C) firms must immediately adopt their competitors' strategies.
• D) firms should adhere to the idea that "if it ain't broke, don't fix it."
• E) firms should increase promotional expenditure.

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Definitions:

Printed Matter

Materials that are printed and distributed, such as books, magazines, flyers, and posters.

Input Device

Hardware used to enter data or instructions into a computer or other electronic system.

Pointing Device

A hardware input device used to allow a user to input spatial data into a computer, such as a mouse, trackpad, or stylus.

Input Device

A hardware device that sends data to a computer, allowing users to interact with and control it, such as a keyboard, mouse, or scanner.