Which of the Following Is NOT a Current Trend That

question 156

Multiple Choice

Which of the following is NOT a current trend that is affecting marketing strategy planning?

• A) more attention to targeted media.
• B) lower stockturns on higher margin items.
• C) slower real income growth in U.S.
• D) growth of mass-merchandising.
• E) growth of larger, more powerful retail chains.

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Definitions:

Information-Carrying Capacity

The maximum amount of information that a particular medium or channel can effectively convey to the receiver.

Computer-Mediated Groups

Teams or collections of individuals who interact and communicate primarily through electronic means, such as email, social media, and other digital channels.

Face-To-Face Groups

Small groups of individuals who interact directly and personally with each other, typically in the same physical location.

Enterprise Social Media

Online platforms and technologies used within a company to enhance communication, collaboration, and information sharing among employees.