Which of the Following Is a NOT a Key Trend

question 157

Multiple Choice

Which of the following is a NOT a key trend affecting marketing strategy planning?

• A) Aging of the baby boomer population.
• B) More selling via the Internet.
• C) Less use of integrated marketing communications.
• D) More electronic bid pricing and auctions.
• E) More attention to quality.

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Definitions:

Movement Analysis

The study of human movement to optimize physical actions in various contexts, including sports and ergonomics.

Management Inventories

Tools or systems used to record and track managerial resources, skills, and potentials within an organization.

Nominal Group Technique

A structured form of brainstorming that allows individuals to participate in idea generation and decision-making processes anonymously.

External Supply

Resources or materials provided by third-party companies or suppliers outside the organization.