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Mass Customization Means Using the Principles of Mass Production to Appeal

question 65

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Mass customization means using the principles of mass production to appeal to the unique needs of individual customers and smaller segments of the market.


Definitions:

Corporation

A legal entity recognized by law as separate from its owners, with its own rights, privileges, and liabilities.

Ownership

The legal right or title to possess and use property, whether tangible or intangible.

Affiliated Directors

Members of a company's board of directors who have a close relationship to or are employed by the company, potentially influencing their decisions.

Outside Directors

Board members who are not executives or employees of the company, providing independent oversight.

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