With the Mass Customization Approach, a Firm

question 113

Multiple Choice

With the mass customization approach, a firm

• A) tailors the principles of mass production to meet the unique needs of individual customers in its target market.
• B) tries to justify high prices by customizing its offering for everyone in a mass market.
• C) gives up segmenting to go after the mass market.
• D) All of these.
• E) None of these.

---

Definitions:

Bipolar Disorder

A mental health condition characterized by extreme mood swings, including emotional highs (mania or hypomania) and lows (depression).

Euphoric

A feeling of extreme happiness or joy.

Leotard

A tight-fitting one-piece garment that covers the body but not the legs, often worn by dancers, gymnasts, and athletes.

Hyperactive

Exhibiting behavior characterized by being excessively active, restless, or having difficulty maintaining attention or controlling impulsiveness.