Which of the Following Statements About Mass Customization Is True

question 114

Multiple Choice

Which of the following statements about mass customization is true?

• A) Anderson's windows, which an architect can order in just about any combination of size, 3 Hardware, and style, is a good example of mass customization for business markets.
• B) Mass customization avoids the need for working capital.
• C) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• D) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• E) Mass customization reduces production costs but it's less likely to meet a customer's needs.

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Definitions:

Psychodynamic

An approach in psychology which emphasizes systematic study of the psychological forces that underlie human behavior, feelings, and emotions and how they might relate to early experience.

Cognitive-Behavioral

Pertaining to a therapy approach that combines cognitive and behavioral techniques to change negative patterns of thinking and behavior.

Behavioral

Relating to or concerning the actions or reactions of a person in response to external or internal stimuli.

Existential

Pertaining to existence, particularly human existence and its inherent concerns, conditions, or philosophy.