Starbucks Ran a Full-Page Ad in THE WALL STREET JOURNAL

question 71

Multiple Choice

Starbucks ran a full-page ad in THE WALL STREET JOURNAL proclaiming that its baristas can make more than 87,000 possible combinations of an espresso coffee drink. This is an example of:

• A) Combined target market approach.
• B) Mass customization.
• C) Task transfer.
• D) Diversification strategy.
• E) Single target market approach.

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Definitions:

Service Learning

A teaching and learning strategy that integrates meaningful community service with instruction and reflection to enrich the learning experience and strengthen communities.

Job Skills

Abilities and knowledge which are necessary for specific tasks or professions.

Returning Students

Individuals who resume their education after an interruption, often older than traditional students and possibly balancing other life responsibilities.

Academic Work

Tasks related to the pursuit of education, including studying, writing, researching, and any activity facilitating learning and scholarly achievement.