A Restaurant Chain Wants to Improve Its Marketing Information Function

question 143

Multiple Choice

A restaurant chain wants to improve its marketing information function by doing regular customer surveys using a random sample of consumers, and by placing comment cards on the tables in all of its locations. This effort would likely be financed with:

• A) Marketing capital.
• B) Working capital.
• C) Research capital.
• D) Long-term capital.
• E) None of these.