A Marketing Audit

question 116

Multiple Choice

A marketing audit:

• A) takes a big view of the business.
• B) evaluates the whole marketing program.
• C) may be done internally or externally.
• D) requires a detailed look at the company's current marketing plans.
• E) All of these are correct.

Grasp the impact of oligopolistic practices on consumers and market efficiency.

Understand the importance and rationale behind codes of professional conduct in legal and business contexts.

Grasp the accessibility of legal aid and counsel for small business owners and the general public.

Learn the appropriate times and reasons for consulting a lawyer in business decisions.

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Definitions:

Inner Membrane

The membrane located towards the interior of an organelle, especially significant in mitochondria and chloroplasts for energy generation.

Cell Cortex

The outer layer of the cytoplasm of a cell, usually enriched with actin filaments, which helps to maintain the cell's shape and to facilitate cellular movement.

Actin Filaments

Thin filaments consisting mainly of the protein actin; actin and myosin filaments make up the myofibrils of muscle fibers.

Intermediate Filaments

Cytoplasmic fibers that are part of the cytoskeletal network and are intermediate in diameter between microtubules and microfilaments.