If a Marketing Plan Requires That the Firm Obtain Additional

question 212

Multiple Choice

If a marketing plan requires that the firm obtain additional capital, a manager should remember that:

• A) Interest expense on a loan may impact prices and profits.
• B) A company with a successful marketing strategy has its own internal source of funds-profits.
• C) Institutions that loan money are usually even less willing to take a risk than are investors who buy stock.
• D) The firm may be able to sell stock to its own employees.
• E) All of these are true.

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Definitions:

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