Which of the Following Statements About Mass Customization Is True

question 119

Multiple Choice

Which of the following statements about mass customization is true?

• A) Mass customization means that a firm is targeting the mass market but that it tries to customize the design of a product so it is different from what a competitor offers.
• B) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• C) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• D) ChemStation's industrial detergents, which a business customer can order to fit any special cleaning need, is a good example of mass customization.
• E) None of these is true.

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Definitions:

Everyday Low Pricing

A pricing strategy where companies consistently offer products at a low price rather than relying on sales or discounts.

Trade-In Allowance

The discount or amount credited to a buyer when they trade in an old item towards the purchase of a new item.

List Price

The manufacturer's suggested retail price (MSRP) of a product, before any discounts, coupons, or negotiations.