A Marketing Manager Who Wants to Calculate the Cost of Marketing

question 118

Multiple Choice

A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:

• A) read all requisitions very carefully.
• B) allocate advertising expense to general overhead.
• C) reorganize some of the company`s functional cost accounts to natural accounts.
• D) reclassify all natural accounts into functional accounts.
• E) None of these-it is impossible to link the costs of marketing to target markets.

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Definitions:

Time Study

A work measurement technique for recording the times of performing a certain specific job or its elements carried out under specified conditions.

Scientific Management

An early 20th-century management theory proposing the optimization of labor productivity through scientific studies of work methods and processes.

Frederick Taylor

An American mechanical engineer who sought to improve industrial efficiency and is considered the father of scientific management.

Bureaucratic Organizations

Organizations characterized by strict rules, hierarchical relationships, and a focus on procedure and protocol over flexibility and adaptability.