A Marketing Manager Who Wants to Calculate the Cost of Marketing

question 118

Multiple Choice

A marketing manager who wants to calculate the cost of marketing several products to several target markets will probably have to:

• A) read all requisitions very carefully.
• B) allocate advertising expense to general overhead.
• C) reorganize some of the company`s functional cost accounts to natural accounts.
• D) reclassify all natural accounts into functional accounts.
• E) None of these-it is impossible to link the costs of marketing to target markets.