Which of the Following Statements About Mass Customization Is True

question 119

Multiple Choice

Which of the following statements about mass customization is true?

• A) Mass customization means that a firm is targeting the mass market but that it tries to customize the design of a product so it is different from what a competitor offers.
• B) Mass customization requires a firm to give up segmentation thinking to pursue larger, more heterogeneous markets.
• C) The mass-customization approach applies only to services, and they often must be custom produced anyway.
• D) ChemStation's industrial detergents, which a business customer can order to fit any special cleaning need, is a good example of mass customization.
• E) None of these is true.

---

Definitions:

Tax Exemption

A monetary exclusion that reduces the taxable income of an individual or organization, often granted by government policy.

Pretax Income

The total income earned by an individual or corporation before any taxes are deducted.

Tax Rebate

A refund on taxes paid, typically when the tax liability is less than the taxes paid.

Stakeholders

Individuals, groups, or organizations that have a direct or indirect interest in the outcome of a project, decision, or policy due to their investment, involvement, or impact by it.