Regarding Human Resources, a Good Marketing Manager Knows That

question 173

Multiple Choice

Regarding human resources, a good marketing manager knows that:

• A) All the people affected by a new marketing strategy are under the marketing manager's direct control.
• B) It is the marketing manager's job to explain a new marketing strategy, what needs to happen, and why.
• C) Sometimes training must be sacrificed in order to meet objectives for rapid growth.
• D) There are no human resource challenges involved in the decision to drop a product, a channel of distribution, or a customer.
• E) All of these are true.

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Definitions:

Overbooking

The practice, often used in the travel and hospitality industry, of accepting more reservations than there is available capacity, based on predictions of last-minute cancellations.

Asset Value

The monetary worth of physical or non-physical items owned by an individual or entity, which can be converted into cash or provide economic benefits.

Deadline

A specific time or date by which a task must be completed or a project must be finalized.

Corporate Demand

The total demand for products or services generated by businesses and corporations.