A Marketing Audit Is a Systematic, Critical, and Unbiased Review

question 45

True/False

A marketing audit is a systematic, critical, and unbiased review and appraisal of the basic objectives and policies of the marketing function.

---

Definitions:

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing objectives, such as increasing brand awareness, generating sales, or entering new markets.

Changing Tastes

Variations or shifts in consumer preferences and desires over time, which can affect market demand.

The Four Cs

A marketing model that focuses on consumer wants and needs: Customer Solution, Cost to the Customer, Convenience, and Communication.

Situation Assessment

A comprehensive analysis of the internal and external factors impacting an organization or project.