In Measuring Consumer Satisfaction, Marketing Managers Should Remember That

question 6

Multiple Choice

In measuring consumer satisfaction, marketing managers should remember that:

• A) Customer satisfaction is a highly personal concept.
• B) Consumer expectations and aspirations tend to remain the same over time.
• C) Looking at the average level of satisfaction for a whole society provides a precise description of macro-marketing effectiveness.
• D) Evaluations of macro-marketing effectiveness are purely objective in that they are based on tabulated survey results.
• E) All of these alternatives are correct.

Appreciate the demographic and economic transformation of the West into an urban region.

Understand the significance of labor and trade, including the role of Chinese laborers and the impact of job distribution among them.

Identify the impacts of legislature and innovations on settlement patterns, notably the Homestead Act.

Recognize economic concepts such as economies of scale in the context of the agricultural development in the West.

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Definitions:

Social Facilitations

The enhancement of an individual's performance when in the presence of others, due to increased arousal and motivation.

Cohesion

The degree to which team members connect with each other.

Norms

Shared expectations and rules that guide behavior of people within social groups, organizations, or cultures.

Adjourning

The final stage in Tuckman's model of group development, characterized by the completion of task objectives and dissolution of the group structure.