The "Iceberg Principle

question 120

Multiple Choice

The "iceberg principle":

• A) explains why some firm's sales are "cooler" that others.
• B) explains why some customers are more profitable than others.
• C) suggests that sales will vary from one territory to another.
• D) suggests that much good information may be hidden in summary data.
• E) says that sales reps should never make "cold calls" on customers.

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Definitions:

Brady-

A prefix used in medical terms to denote slowness, as in bradycardia, which means slow heart rate.

Slow

Characterized by a low speed; not fast or quick.

Insomnia

A sleep disorder characterized by difficulties in falling asleep, staying asleep, or obtaining restorative sleep.

In-

A prefix used to indicate negation or absence.