Which of the Following Statements by a Sales Manager Best

question 10

Multiple Choice

Which of the following statements by a sales manager best reflects an understanding of the iceberg principle?

• A) "Detailed cost analysis gets you focused on small parts of the problem, whereas general summaries make it easier to see the really big problems."
• B) "Most costs that look like they're fixed are actually changing all of the time."
• C) "Don't tell me that you're certain we're going to increase sales. They were certain that an iceberg couldn't sink the Titanic!"
• D) "Let's not dwell on sales data summaries-let's get below the surface and study the details."
• E) "Cost problems always show up first-but controlling expenses doesn't mean that you won't run into revenue problems."

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Definitions:

American Cancer Society

A nationwide voluntary health organization dedicated to eliminating cancer as a major health problem.

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Small portions of tissue taken from the body for the purposes of examination or diagnosis.

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A medical examination procedure in which a long, flexible camera (colonoscope) is used to view the inner lining of the colon and rectum.

Diverticulosis

The condition of having diverticula in the colon, which are small bulges or pouches that can form in the digestive tract wall.