A Marketing Audit

question 116

Multiple Choice

A marketing audit:

• A) takes a big view of the business.
• B) evaluates the whole marketing program.
• C) may be done internally or externally.
• D) requires a detailed look at the company's current marketing plans.
• E) All of these are correct.

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Definitions:

Chorionic Villus Sampling

A prenatal test involving the sampling of chorionic villi to test for chromosomal abnormalities in the fetus.

Amniocentesis

A medical procedure used in prenatal diagnosis to sample amniotic fluid using a needle inserted into the uterus, for the testing of chromosomal abnormalities and fetal infections.

Embryo

A stage in prenatal development covering the first eight weeks after fertilization, when the developing organism is referred to as an embryo.

Maternal Blood Test

A medical test performed on a pregnant woman's blood to assess her health and the health of her unborn child.