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Top executives of a health maintenance organization (HMO) were discussing a proposal to start providing each patient with a short customer satisfaction survey that would be on a card given to the patient when he/she left one of the HMO's clinics. All the patient had to do was to complete the survey items and drop the card in a mailbox; the HMO would pay the return postage. After several minutes, one of the executives said, "I don't like this idea at all, because the only people who will respond to the survey are people who want to complain about something." Apparently, this executive doesn't understand that:
Group's Attractiveness
The quality that makes a group appealing or desirable to potential or current members based on factors like cohesion, prestige, and goal achievement.
Group Attractiveness
This refers to the perceived desirability of belonging to a particular group, influenced by factors like the group's status, achievements, and camaraderie.
Similarity Of Members
The degree to which individuals in a group or team share common characteristics, experiences, or backgrounds.
Social Capital
The networks, relationships, and norms that facilitate collective action and contribute to the social and economic effectiveness of a society or group.
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