When Deciding How to Evaluate Costs, a Marketing Manager Should

question 119

Multiple Choice

When deciding how to evaluate costs, a marketing manager should realize that

• A) the best method for dealing with fixed costs depends on the objectives of the analysis.
• B) according to the iceberg principle too much detail in cost analysis obscures the big problems by calling attention to the superficial problems.
• C) the full cost approach is misleading and should not be used.
• D) the contribution-margin approach ignores necessary fixed costs and should not be used.
• E) None of these are correct.

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Definitions:

Transgender

Indicates persons for whom their gender identity does not match the sex designated to them at birth.

Bisexual

Refers to an individual who is attracted to both male and female genders.

Asexual

A sexual orientation characterized by a lack of sexual attraction to others, or low or absent interest in or desire for sexual activity.

Sexual Orientation

Sexual orientation refers to an enduring pattern of romantic or sexual attraction to persons of the opposite sex, same sex, both sexes, or more than one gender.