Which of the Following Statements About a "Marketing Audit" Is

question 76

Multiple Choice

Which of the following statements about a "marketing audit" is true?

• A) A marketing audit should be conducted only when some crisis arises.
• B) It probably should be conducted by someone inside the marketing department who is familiar with the whole program.
• C) A marketing audit should evaluate the company's whole marketing program-not just some parts of it.
• D) A marketing audit should be handled by the specialist most familiar with each of the marketing plans in the program.
• E) All of these are true statements.

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Definitions:

Classical Conditioning

Classical conditioning is a learning process in which an innate response to a potent stimulus becomes triggered by a previously neutral stimulus.

Negative Reinforcement

A process in behavioral psychology where the removal of an undesirable stimulus strengthens a behavior.

Partial Reinforcement

A conditioning schedule in which a reward is not given every time the desired response is made, enhancing resistance to extinction of the behavior.

Successive Approximations

A process in behaviorism where behaviors are broken down into small, achievable steps towards a final goal, often used in learning and conditioning.