Which of the Following Statements About a Marketing Audit Is

question 17

Multiple Choice

Which of the following statements about a marketing audit is FALSE?

• A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
• B) A marketing audit should be done on a regular basis.
• C) The marketing strategy planning framework is useful in conducting a marketing audit.
• D) A good audit is internal and is not concerned with gathering information from outside the firm.
• E) Ideally, a marketing audit should not be necessary, but it often is.

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Definitions:

U.S. Justice Department

A federal executive department of the U.S. government responsible for the enforcement of the law and administration of justice.

State Attorneys General

The chief legal officers of their respective states, responsible for legal advocacy and enforcement of state laws.

Social Regulation

Regulation in which government is concerned with the conditions under which goods and services are produced, their physical characteristics, and the impact of their production on society. Differs from industrial regulation.

Consumer Product Safety Commission

A U.S. federal agency responsible for the regulation and prevention of risks of injury from consumer products.