Which of the Following Pricing Tools Combines Both, the Cost-Oriented

question 7

Multiple Choice

Which of the following pricing tools combines both, the cost-oriented price setting approach as well as the demand-oriented price setting approach?

• A) Break-even analysis
• B) Average-cost pricing
• C) Markup pricing
• D) Marginal analysis
• E) Price sensitivity

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Definitions:

Deciders

Individuals or groups within an organization who have the authority to make final purchasing decisions.

Gatekeepers

Individuals or entities that control access to something, often information or resources.

Buying Center

A group of individuals within an organization who are involved in the process of making purchasing decisions.

IT Managers

Professionals responsible for overseeing and managing the information technology (IT) needs and infrastructure within an organization.