A Marketing Audit Is Necessary Because

question 61

Multiple Choice

A marketing audit is necessary because:

• A) it is a standard practice adopted by all companies worldwide.
• B) managers may pursue certain strategies blindly, when other strategies might be more effective.
• C) regulators require marketing audits at the same time as accounting audits.
• D) All of these are correct.

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Definitions:

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.

Social Media

Platforms that allow individuals to generate and distribute content or engage in networking social activities online.

Target Market

A specific group of consumers at which a product or service is aimed.