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Even if a manager's estimate of a demand curve is not exact, there is usually a profitable range around the price that would maximize profit.
Trust Agreement
A legal document establishing a trust and outlining the rules and guidelines that the trustees must follow in managing the trust assets for the benefit of the beneficiaries.
Present Value
The worth in present terms of a sum of money due in the future or sequences of cash receipts, using a given rate of return for discounting.
Discount Rate
The rate of interest applied to calculate the current value of future cash flows.
Cash Flows
The sum total of cash and assets similar to cash that shift into and out of a commercial establishment.
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