The Sequence of Markups Firms Use at Different Levels in a Channel

question 21

Multiple Choice

The sequence of markups firms use at different levels in a channel is referred to as a

• A) market sequence.
• B) markup chain.
• C) markup margin.
• D) standard markup.
• E) markup channel.

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Definitions:

Budget

An internal financial plan that forecasts expenses and income over a set period of time.