Value in Use Pricing

question 155

Multiple Choice

Value in use pricing

• A) does not vary from one product to another.
• B) sets a price that will capture some of what customers will save by substituting the firm's product for the one currently being used.
• C) merely sets the price at what customers expect to pay.
• D) sets a rather high price to suggest high quality or high status.
• E) is determined by online auctions.

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Definitions:

Costing System

A method for assigning costs to products or services, which can be based on activities, processes, or direct allocation.

Encourage Efficiency

Motivate actions or processes to achieve maximum productivity with minimum wasted effort or expense.

Sunk Costs

Costs that have already been incurred and cannot be recovered, and thus should not influence future business decisions.

Opportunity Costs

Represents the benefits an individual, investor, or business misses out on when choosing one alternative over another.