When a Company Hires a Consulting Firm to Do a Complete

question 44

Multiple Choice

When a company hires a consulting firm to do a complete annual review and analysis of its marketing plans and financial performance, this process is a:

• A) Marketing audit.
• B) Performance analysis.
• C) Performance index.
• D) Full-cost approach.
• E) Contribution-margin approach.

Recognize the effects of supply and demand shifts on market equilibrium.

Explain the role of prices as a rationing mechanism in market economies.

Distinguish between the concepts of excess demand and excess supply.

Analyze the reasons and outcomes of government policies like rent controls, minimum wage laws, and usury laws.

---

Definitions:

Injunction

A legal order from a court that compels a party to do or to refrain from doing specific acts, often used to prevent harm or to preserve status quo pending litigation.

Quantum Meruit

Quantum Meruit is a legal principle that allows a party to recover the reasonable value of services provided, even if there was no formal contract, under circumstances where payment is expected.

Substantial Performance

Substantial performance is a legal principle indicating that if a party has performed enough of its contractual obligations, they are entitled to payment, though possibly reduced for any unfinished or defective work.

Specific Performance

A legal remedy in contracts where the court orders one party to fulfill their specific duties under the contract, rather than seeking damages for breach.