A Retailer Who Advertises a Low Price on an Item-With

question 58

Multiple Choice

A retailer who advertises a low price on an item-with no intent to sell that item-but only to attract customers to try to sell more expensive products is using:

• A) full-line pricing.
• B) leader pricing.
• C) odd-even pricing.
• D) psychological pricing.
• E) bait pricing.

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Definitions:

Customer Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product and service needs.

Final Goods

Products that are completed and ready for sale to the end consumer.

Gross National Product

The total value of all goods and services produced by a country's residents over a specific time period, including income from overseas investments.

Services Provided

The actions or activities carried out by a company or an individual to satisfy a customer's needs or wants.