The Roulette Corporation, a Video Game Manufacturer, Sets a Single

question 36

Multiple Choice

The Roulette Corporation, a video game manufacturer, sets a single price for a set of 5 video games, a video game console, and a pair of speakers. This pricing strategy is called _____.

• A) full-line pricing
• B) complementary product pricing
• C) product-bundle pricing
• D) bid pricing
• E) psychological pricing

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Definitions:

Aided Recall

A research technique where respondents are helped to remember specific information or advertisements through hints or prompts.

Cannibalization

A decrease in the sales figures, income, or percentage of market controlled by an existing product due to the launch of a new product by the same manufacturer.

New Products

Items that have been recently introduced to the market, offering new characteristics or intended uses.

Existing Products

Goods or services that are already available in the market offered by a business.