Some Retailers Commonly Use Prices That End in Certain Numbers

question 91

Multiple Choice

Some retailers commonly use prices that end in certain numbers. They seem to assume that their customers see prices with these numbers as substantially lower. This is:

• A) odd-even pricing.
• B) demand-backward pricing.
• C) leader pricing.
• D) prestige pricing.
• E) psychological pricing.

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Definitions:

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