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Firms with high markups and low turnover rates may earn lower profits than firms with low markups and high turnover rates.
Gustatory Receptors
Specialized sensory cells located on the tongue that detect taste stimuli and convey taste signals to the brain.
Olfactory Epithelium
A thin layer of tissue, deep within the nasal cavity, containing the olfactory receptors; these sensory receptors produce information that is processed in the brain as smell.
Gustation
The sense of taste, one of the five traditional senses, which detects the chemical composition of substances through taste buds.
Taste Buds
Structures, located in papillae on the tongue, that contain the sensory receptors called taste receptors.
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