Regarding Pricing Objectives, a Good Marketing Manager Knows That

question 84

Multiple Choice

Regarding pricing objectives, a good marketing manager knows that:

• A) sales-oriented objectives usually lead to high profits.
• B) target return objectives usually lead to a large profit.
• C) status quo pricing objectives can be part of an extremely aggressive marketing strategy.
• D) profit maximization objectives always lead to high prices.
• E) None of these alternatives is correct.

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Definitions:

Marketing Control

The process of monitoring, evaluating, and adjusting marketing strategies and activities to meet set objectives.

Forest Management

The practice of managing and using forests sustainably to maintain their ecological health, support biodiversity, and fulfill economic, ecological, and social purposes.

Sustainability Practices

Refers to the adoption of business strategies and activities that meet the needs of the enterprise and its stakeholders while protecting, sustaining, and enhancing the human and natural resources that will be needed in the future.