Leader Pricing

question 260

Multiple Choice

Leader pricing:

• A) seeks a big profit on the leader items.
• B) is usually used for a retailer's major product line-to give it a competitive advantage.
• C) is different from bait pricing in that the marketing manager really expects to sell leader priced items.
• D) assumes that some part of the demand curve is upward sloping to the right.
• E) is banned in interstate commerce.

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