If a Supermarket Runs an Ad for a Gallon of Milk

question 39

Multiple Choice

If a supermarket runs an ad for a gallon of milk in the local newspaper at a price that many consumers will recognize as a low price for this product, this is an example of:

• A) Reference pricing
• B) Price lining
• C) Bundle pricing
• D) Leader pricing
• E) Bait pricing

Understand the concept and purposes of sales promotions and identify their temporary nature and impact on sales.

Recognize direct marketing as a promotional alternative that uses direct communication with consumers to generate specific responses.

Identify various sales promotion tools and understand their role in marketing strategies.

Distinguish between different promotional elements such as personal selling, advertising, public relations, and direct marketing.

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Definitions:

Crisis Briefing

An informational meeting or report designed to provide details and guidance during an emergency or critical situation.

Readability

The ease with which text can be read and understood by an audience.

Spoken Communication

The verbal exchange of information and ideas between individuals or groups.

Bad News

Unfavorable or distressing information that needs to be communicated, often requiring careful handling to mitigate negative reactions.