Setting Relatively High Prices to Suggest High-Quality or High-Status Is

question 169

Multiple Choice

Setting relatively high prices to suggest high-quality or high-status is:

• A) odd-even pricing.
• B) price lining.
• C) leader pricing.
• D) psychological pricing.
• E) prestige pricing.

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Definitions:

Channel Captain

A leading entity within a distribution channel that exercises authority and power, often responsible for the coordination and direction of other channel members.

Distribution Channel

The pathway through which goods or services travel from the producer to the consumer, including intermediaries like wholesalers and retailers.

Hegemony

The dominance of one group over others, often seen in cultural, economic, or political contexts, where one entity exercises significant influence.

Sherman Act

A foundational U.S. antitrust law established in 1890 aimed at preventing monopolies and promoting competition in the marketplace.