With Regard to Bid Pricing, a Marketing Manager Should Be

question 222

Multiple Choice

With regard to bid pricing, a marketing manager should be aware that:

• A) the same overhead charges and profit rates usually apply to all bids.
• B) bids are usually based on inspection.
• C) a big problem is estimating all the costs-including the variable and fixed costs that apply to a particular job.
• D) e-commerce is of little use in bid pricing.
• E) None of these alternatives is correct.

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Definitions:

Psychobiological

Relating to the biological underpinnings of psychological phenomena, emphasizing the interaction between biological processes and behavior.

Humanistic

Relating to an approach in psychology that emphasizes individual worth, personal growth, and the concept of self-actualization.

Phobic Disorder

An anxiety disorder characterized by an intense and irrational fear of specific objects, activities, or situations.

Panic Disorder

A psychiatric disorder characterized by sudden and repeated episodes of intense fear accompanied by physical symptoms that may include chest pain, heart palpitations, shortness of breath, dizziness, or abdominal distress.